The DECA Start-Up Business Plan involves the development of a proposal to form a business. Every startup business starts with a business plan. The Startup Business Plan allows students to not only learn about how to write a business plan, but also organize their thoughts on how to start a new business. The plan includes a written paper (up to 11 pages), an oral presentation, and can only have 1 participant. The paper includes an executive summary, the top problems, your product/service, customer segments, unique value proposition, the product/service features, channels of distribution, revenue streams, cost structure, key metrics, competitive advantage, and a conclusion. The DECA Start-Up Business plan is similar to the DECA Independent Business Plan, but instead of involving the entire chapter, this event is for an individual who wants to test the waters of entrepreneurship.