DECA Competition: Fashion Merchandising Plan

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The DECA Fashion Merchandising Promotion Plan provides an opportunity for students to demonstrate promotional knowledge and skills required of management personnel. The plan allows students to develop a seasonal sales promotion plan, using apparel and accessory items for a retail store.  The plan includes a written paper (up to 11 pages), an oral presentation, and can have one to three participants. The paper includes an executive summary, description of the store, objects of the plan, schedule of events, responsibility sheets, budget, responsibility sheet, and statement of benefits to the retail establishment. 

Print Fundraising’s learn & earn fundraising program is perfect to use as a DECA Fashion Merchandising Promotion Plan for many reasons. Of course Fashion Merchandising revolves around apparel, which is what our fundraising program is all about.  Students can use their creativity not only designing custom products, but also in management of the actual production process. Our learn & earn fundraising program allows chapters to insource their production, not only reducing their costs and printed inventory, but also giving students the ability to show their creativity and create perceived value. Throughout the school year, there are many seasonal products that can be custom-printed and marketed throughout the school.  Students can choose which products they want to offer, what they would like decorated on them, what price they should be sold at, and then promote the products through their SBE. 

 

The best part of using our fundraising program as a DECA Fashion Merchandising Promotion Plan is not only can a chapter use it in event competition, but they can make an impact on their SBE simultaneously.  Students get to show their creativity, the school gets well-designed apparel products, and the chapter benefits from a financial standpoint. So if there are one to three students in your chapter who are not sure what event/project they want to compete in that have a passion for fashion merchandising, have them consider leading your chapter to the ICDC using our one of a kind fundraising opportunity as a DECA Fashion Merchandising Project.

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